Short film
0% Down
2008 · 6 min
A jarring black-and-white barrage of car ads cut into a loud, aggressive montage that turns everyday commercials into something absurd and unsettling.
- Directed by
- Josephine Meckseper
- Overview
- Meckseper's parodic high-octane video 0% Down (2008) engages the politics of consumerism that undeniably extend to the automotive industry. Meckseper edited the most militaristic and aggressive sequences of campaigns produced by various manufacturers—including Ford, Saab, Mazda, Toyota, Mercedes, and Chevrolet—into a six-minute, black-and-white montage. Boyd Rice’s industrial noise anthem “Total War" accompanies the imagery. As a male voice shouts, “Do you want? Yes you want…Total War!” seemingly indestructible cars are glorified in implausible scenarios. A military aircraft morphs into an SUV, a truck drives through swinging metal beams in a rock quarry, and a sedan plays chicken with a fighter jet. While similar types of commercials run daily on American television sets, when grouped together in 0% Down, they appear absurd. - UTexas
- How it feels
- Satirical, cynical, tense and absurd. Relentless and needs your attention.
- About
- Media, violence, power, greed
- Content
- Mild violence and language. No gore or sexual content.
- Note
- Written by AI, so it can be wrong. Full breakdown
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In the USNo streaming, rental or purchase options known.
- Directed by
- Josephine Meckseper