Raymond Loewy, le designer du rêve américain

A stylish, reflective portrait of a self-mythologising designer, tracing glamour and hubris toward a quiet, forgotten fade.

Directed by

Jerome de Missolz

Genres

Documentary

Overview

Who was Raymond Loewy? A designer with the golden touch - such a genius that he could cross the US by air, rail, or road, stylishly seated in a plane, train, or automobile he'd designed himself! French designer Raymond Loewy was a star when the American Way of Life was at its flamboyant capitalist peak. He styled his own destiny as a Hollywood thriller. After all, he was a tycoon, a New York celebrity. Yet by the end of his life, he’d been forgotten. He took the mystery of his iconic Coca-Cola bottle to the grave with him. The bigger they are, the harder they fall: One day, megalomania got the better of Loewy, and he came to a tragic end. Suspense, drama, twists of fate: Loewy invented the medium as the message.

How it feels

Earnest, melancholic and cynical. Measured and needs your attention.

About

Ambition, celebrity, art, identity

Content

Mild language. No violence, gore or sexual content.

Note

Written by AI, so it can be wrong. Full breakdown

Your rating is saved. See your suggestions, or find titles like this one below.

Rate it, and Mesmero finds titles that feel like it. You do not need an account.

Search YouTube for a trailer (opens in a new tab)