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TV series
Poster for It's Just Business

It's Just Business

2026 · 1 season

A light, sweet romance that plays with fake-dating tropes, offering easy charm and gentle tension as feelings become real.

Genres
Drama
Overview
To realize his ambition of becoming popular with girls, Ren—a college student—decides to capitalize on the viral trend of "fan-service BL" (Boys' Love) content. He approaches Kazukiyo, a handsome and socially thriving classmate, and proposes they pretend to be a couple in public. However, Ren soon realizes that the affection and tenderness Kazukiyo displays during their "act" seem increasingly genuine. Faced with Kazukiyo’s bold and relentless advances, Ren—who identifies as straight—finds his heart racing uncontrollably. What began as a calculated ploy for online clout has, before he knows it, blossomed into a truly sweet and sincere romance!
How it feels
Romantic, light, warm and whimsical. Measured and easy to follow.
About
Love, identity, coming-of-age, friendship
Content
Mild sexual content and language. No violence or gore.
Note
Written by AI, so it can be wrong. Full breakdown

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Genres
Drama
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How it feels

Written by AI. It can be wrong.

Full breakdown
Tone
  • romanticstrength 2 of 3
  • lightstrength 2 of 3
  • warmstrength 1 of 3
  • whimsicalstrength 1 of 3
Pacing
measured, 2 of 4, from slow-burn to relentless
Attention
easy-watch, 2 of 4, from background-friendly to demanding
Era
contemporary
Audience
teen
Content intensity
  • Gore none
  • Language mild
  • Violence none
  • Sex mild
All scales, 0 to 10
Scales, 0 to 10
ScaleValue0 to 10
Action1
Horror0
Humour5
Realism7
Romance8
Tension3
Darkness2
Complexity3
Emotional weight5

Cast

Where to watch in the US

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No streaming, rental or purchase options are known in the US.

Streaming data from JustWatch.TMDB

Details

Genres
drama
Created by
Kana Urara, Kozue Sasaki
Written by
Uiko Miura
Starring
Souta Uemura, Rio Takahashi, Yasunari Fujibayashi, Nao Niino, Mahiro Asazato
Length
1 seasons, 8 episodes
Network
BS Fuji
Country
Japan
Languages
Japanese

TMDB