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Movie

Branding Illness

52 min

A sober, eye-opening look at advertising that unsettles more than it entertains, asking you to think about how illness gets sold.

Directed by
Anne Georget
Overview
A woman in the grip of pre-menstrual dysphoric disease slams grocery carts outside a supermarket in frustration. A concerned young Japanese woman asks her husband if he has ever been happy. Peppy actors in lab coats reassure the audience that depression is like "a cold of the soul." These are scenes from some of the many pharmaceutical ads that pepper BRANDING ILLNESS, an eye-opening documentary about how big drug companies create diseases and then supply the medications that can cure them.
How it feels
Measured and needs your attention.
About
Media, corruption, greed, power
Content
Mild language. No violence, gore or sexual content.
Note
Written by AI, so it can be wrong. Full breakdown

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In the USNo streaming, rental or purchase options known.
Directed by
Anne Georget
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How it feels

Written by AI. It can be wrong.

Full breakdown
Tone
    Pacing
    measured, 2 of 4, from slow-burn to relentless
    Attention
    engaged, 3 of 4, from background-friendly to demanding
    Places
    None
    Era
    contemporary
    Audience
    adult
    Content intensity
    • Gore none
    • Language mild
    • Violence none
    • Sex none
    All scales, 0 to 10
    Scales, 0 to 10
    ScaleValue0 to 10
    Action0
    Horror1
    Humour3
    Realism9
    Romance0
    Tension3
    Darkness5
    Complexity6
    Emotional weight5

    Where to watch in the US

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    No streaming, rental or purchase options are known in the US.

    Streaming data from JustWatch.TMDB

    Details

    Directed by
    Anne Georget
    Runtime
    52 min
    Country
    United States of America

    TMDB