Short film

The March of Time: Teen-Age Girls

1945 · 16 min

A brisk, earnest mid-century newsreel that surveys teenage girls as a new consumer market, feeling dated, curious and lightly anthropological.

Overview: Part of the March of Time series, this episode (Volume 11, Number 11) focuses on a new sociological phenomenon - the teen-age girl. She is recognized as unique, with a mind of her own and not necessarily prone to following in her mother's foot-steps. Industry now recognizes this sector of society as a potentially lucrative market, the result being that magazines, beauty products and clothes are all being designed with the teen-age girl in mind. New music is central to their activities, and there is also an increasing demand for photogenic teen-agers as models.
How it feels: Measured and fine in the background.
About: Media, identity, class, coming-of-age
Content: No violence, gore, sexual content or swearing.
Note: Written by AI, so it can be wrong. Full breakdown

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